SPORTS DESK:

Lionel Messi has ventured into a new field. On Tuesday, the Argentine soccer icon announced the release of his new sports drink, Más+ by Messi.

According to a press release, Messi stated that he often struggled to find the proper product to hydrate him on the field. This led him to create his own drink, aimed at providing the perfect balance between function and flavor. Messi emphasised that hydration should be a priority for everyone, not just athletes.

“Hydration is essential to overall wellbeing,” Messi said in the release. “I believe everyone deserves a drink with amazing ingredients and taste.”

The result is Más+, a beverage containing a blend of electrolytes, vitamins, and natural flavors with no artificial flavors or sweeteners. Each 16.9-ounce bottle contains 10 calories and 1 gram of cane sugar.

The drink will be available in four flavors: Miami Punch, Orange d’Or, Berry Copa Crush, and Limón Lime League — each representing a milestone in Messi’s life and career. According to the release, the name Más+ (meaning “more” in Spanish) signifies how Messi chooses to live his life every day, always finding more to give.

On 13 June, a limited supply of Más+ will debut in a local store in Miami — where Messi currently resides — for an exclusive group of lucky fans.

Following this, individual bottles and Commemorative Special Edition Variety Packs (containing two 16.9-ounce bottles of all four flavors) will be available online in the U.S. starting June 14. In July, new variety packs with 12-ounce cans of all four flavors will be available nationwide.