Sports Desk:

Sylhet Strikers, a prominent team in the Bangladesh Premier League (BPL), has signed a sponsorship agreement with CK Frozen Food, a multinational company operating in countries including Myanmar, Thailand, Vietnam, Qatar, Bahrain, UAE, Singapore, Japan, Canada, USA, UK, France, Italy, Portugal, Australia, New Zealand, Korea, Iraq, Kuwait, Lebanon, Oman, and Saudi Arabia. This is the first time a company with such an extensive international presence has partnered with the Sylhet Strikers and the BPL.

The sponsorship aims to promote CK Frozen Food’s products while leveraging the BPL’s audience. Partnerships of this scale, common in leagues like the Indian Premier League (IPL), highlight the increasing global attention on the BPL.

The agreement was signed by Mr Mahin Mazher, Chairman of Sylhet Strikers, and Shahjada Mohammad Ali, Chairman of CK Frozen Food, during an event focused on promoting Bangladeshi cricket on an international platform and showcasing CK Frozen Food’s offerings.

Mr Mahin Mazher described the deal as significant for both the team and the league, stating, “This collaboration with CK Frozen Food reflects our ambition to bring Bangladeshi cricket to a wider audience.” Shahjada Mohammad Ali shared similar enthusiasm, noting, “We are excited to support Sylhet Strikers and engage with cricket fans through this partnership.”

The partnership is anticipated to expand the BPL’s global reach while increasing recognition for CK Frozen Food.